“Montana Psychiatry strives to provide comprehensive, compassionate, innovative, and exemplary psychiatric evaluations and ongoing treatment to people of all ages and backgrounds”. I have the privilege of managing Montana Psychiatry’s Digital Marketing. To date this has included paid search marketing, search engine optimization and managing three website redesign projects.
Paid Search Marketing
Traditionally, psychiatry and medical services in general are trickier to advertise due to strict regulations on the keywords that are added, the way the ads are designed and the way audiences are targeted. After researching how potential customers engage with psychiatry online I was able discern an account structure that would best serve Montana Psychiatry and meet advertiser’s best practices. The current account structure successfully attracts a healthy volume of leads for the breadth of her services.
Three Website Redesigns
Montana Psychiatry had previously developed three separate web properties for three separate areas of her practice. However, each website reflected a different aesthetic and collectively they did not reflect the professionalism and prestige of Montana Psychiatry. I had the pleasure of leading the redesign process so all three web properties reflect the same branding and portray a cohesive tone of voice that conveys the values and approach of Montana Psychiatry. All three sites are now responsive, mobile friendly and were designed with Search Engine Optimization in mind so the sites have strong organic rankings that will continue to improve as the sites mature and can reach the largest audience possible organically.
"Vanessa has been wonderful to work with and her work has been outstanding! I've received so many compliments on our website and her digital marketing efforts have really helped to direct potential patients to our practice. She is knowledgeable, prompt, professional, and produces excellent work and I'm happy to recommend her to any potential clients."